TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic.
The TikTok app offers users a wide selection of sounds and song snippets, along with the option to add special effects and filters. There is also an option to directly add videos created on your phone.
TikTok does not have any space for traditional display ads and is not even in competition with other social media platforms, in terms of it being a marketing channel. However, due to its fast growth and rising popularity, many brands are now realising the potential of TikTok as a marketing channel.
Several brands have utilised techniques like TikTok challenges and contests to get users to generate brand-related content. Brands are also leveraging hashtags, in a more or less similar fashion as on other social media platforms, to promote their TikTok marketing campaigns.
Take, for example, Guess brand’s #InMyDenim campaign. On September 1, 2018, the Guess brand took over TikTok and invited all US-based TikTok users to their #InMyDenim hashtag challenge. The contest urged users to create video content wearing denim (of course) and using the hashtag. This was the start of TikTok’s brand partnerships in the US.
Another way in which brands can use TikTok is to collaborate with TikTok celebrities to create brand-specific promotional content. This will be similar to any other influencer collaboration, just with the 15-second TikTok video format.
Our application allows you to create fully responsive TikTok sliders and include interesting videos that help your visitors when buying a product. Every slide contains embedded video along with "View Product" link which greatly increases conversions. All that in just few steps:
This is a unique identifier of a TikTok video. For example, the TikTok link looks like https://www.tiktok.com/@scout2015/video/6718335390845095173. Video ID is only the part that comes after "/video", so only "6718335390845095173".
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