TikTok and Instagram shoppable videos for Ecwid: a video slider and photo wall with Add to Bag

How to show your TikTok videos and Instagram posts in your store and make them shoppable with TikTok Shoppable Slider & Instagram Wall: paste the links, tag a product on each video, and shoppers add it to the cart right under the video. No developer account, no API keys, nothing to connect.

A TikTok video slider in a store: a shopper moves to the next video and clicks Add to Bag under it

How it works in short

The app adds two sections to your store: a TikTok feed (up to 10 videos) and an Instagram feed (up to 12 posts and reels). You fill them by pasting links to your public posts. You only paste links; nothing has to be connected, and you don't need a TikTok or Instagram developer account.

  • Shoppable: tag a product on a video or post and it shows right under it with its photo, live price and an Add to Bag button that puts it in your store's cart.
  • Slider or grid: with its own number per row on computers and on phones.
  • Light on your pages: videos load only when they come into view, so the rest of the page loads as usual.

A Shop our TikToks slider on a desktop store and an Instagram grid on a phone, each with a product and Add to Bag

1. Copy the links to your posts

On TikTok, open a video and use Share → Copy link. On Instagram, open the post and use ··· → Copy link; posts and reels both work. The posts have to be public. If you used the old version of the app, the TikTok embed code you pasted then works too.

2. Paste them in the app (TikTok and Instagram tabs)

Open the app. Each feed has its own tab. In Add videos - paste links, one per line (or Add posts on the Instagram tab), paste as many links as you like at once and click Add. The app says how many were added and skips anything that isn't a link of that network or is already there.

Every link gets its own row with a check mark when the link is OK, a Shown / Hidden switch, arrows to change the order and an × to remove it.

The TikTok tab: TikTok feed is off with a Turn on button, the paste box for links, and a video row with a tagged product

3. Tag a product on each video

Under a link, click + Tag a product (real Add to cart) and search your products. The product then shows under the video with its photo, live price and sale price, and a button. The button text is Add to Bag unless you change it. Products with options get a View product button instead, so shoppers can pick their size or color, and products that are sold out say Out of stock.

Not every video has to sell one product. Leave the product empty and add a link for the button instead, for example to a category or your sale page.

Three TikTok video cards in a store, each with a product, its price and an Add to Bag or View product button

4. Write the heading

Under Heading, add a Title ("Shop our TikToks", "Follow us on Instagram"), your TikTok username or Instagram username, and a Text under the title. Leave a field empty to hide it. Alignment (centered or left) and Title color make it fit your store.

5. Pick the look

For TikTok, choose Clean video (just the video, in your own cards; fast and tidy) or TikTok card (TikTok's own post card with the caption, the old look). With Clean video, Play muted when on screen starts a video without sound when it scrolls into view.

For both feeds: Layout (Slider or Grid), Corners, Per row on computers (1 to 6) and Per row on phones (1 to 3). Buttons has ready colors (dark, TikTok red, Instagram blue, light...) or your own. On Instagram, Show Instagram's like / share row turned off shows only the photo.

An Instagram photo wall in a store with a product and Add to Bag under some of the posts

6. Choose where it shows and turn it on

Under Where, On the page puts the feed above the footer, above or below the products, or above or below an element of your choice (a CSS selector). Under Pages, pick the home page, categories, products, search or cart; none selected means every page. Each feed has its own settings, so TikTok can sit on the home page and Instagram above the footer.

Check the Preview on the right, click Save, then Turn on at the top of the tab. The box then says TikTok feed is live (or Instagram). Translations has the texts for your other store languages, and Advanced has Custom CSS.

Three phones: a TikTok slider with one video and a peek, an Instagram grid and a TikTok grid with two per row

Common setups

Shop our TikToks on the home page

Your best 6-10 videos, each tagged with the product it shows, Clean video, Slider, Play muted when on screen on, only on the home page.

An Instagram wall above the footer

12 posts in a Grid, 4 per row on computers and 2 on phones, like / share row off for a clean wall. Tag products only on the posts that show one.

Videos next to the products in a category

Above the products on Categories: shoppers see the product in use before they scroll the list.

A holiday gift video

Post a gift video, paste its link at the top of the list and point the button at your gift category instead of one product. Hide it with Shown / Hidden after the holidays.

Questions

Do I need a TikTok or Instagram developer account?

No. You only paste links to public posts; nothing has to be connected.

Do new posts show up on their own?

No. The feed shows the posts you pasted, in your order. Paste a new link when you want a new post in it.

Can I link products to videos?

Yes. Add a product to a video and shoppers can open or buy it right from the video.

Will videos slow down my store?

Videos load only when they come into view, so the rest of your page loads as usual.

Want stories made from your product photos instead? See shoppable stories.

Install TikTok & Instagram Feed

Infinite Apps
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TikTok Shoppable Slider & Instagram Wall for Ecwid

See what the app does, the demo store and how to install it.

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